More About Me
From tackling growth objectives to reaching important milestones, my job is to guide you on the path of success. I’m fueled by my commitment to excellence and go the extra mile to make sure clients are fully satisfied with my work.
As a professional Marketing Consultant, I believe in maintaining a positive mindset, creating partnerships with a purpose, and always striving for significant outcomes.
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I know what it takes to develop a successful marketing strategy. Don't just build a website. Build a website that will work for you, bring you growth, and increase engagement. Contact me today for an initial consultation, and find out more about how I can tailor my services to your needs.
Case Studies - Past Work
Digital Strategy
Liz created and implemented a digital experience platform (PimCore CMS) across four subscription based sites, and two transactional sites for J. J. Keller & Associates, a top safety, training and compliance company. Her strategies were eventually implemented across all major product lines in the company, acting as an in-house consultant for other lines. She led a team that grew monthly website traffic from 5K/mo to 100K/mo, producing an engaged audience. 50% of traffic became returning visitors due to marketing content strategies. She implemented highly targeted digital experiences and cross-channel continuity, that integrated and scaled with J. J. Keller's existing marketing and technical stacks helping teams create effective campaigns. Campaign efficiency more than doubled across all existing marketing channels.
Growth Marketing
Liz created a go-to-market strategy for a safety subscription based B2B cloud service. She scaled the growth engine from 0 to over 60,000 qualified leads. She coordinated a team to manage the launch and partner with sales. Her growth marketing generated more than 1M views via social video campaigns, and led efforts that eventually positioned the cloud service to be picked by Fast Company in the tech sector. Eventually promotional budgets were increased to over 7 figures to support growth. Her growth strategy was implemented in PPC, SEM, Social, PR, Email, Webcasts (in-house and through sponsorships), content marketing including whitepapers, and agency partners.
IRI Marketing Analyst
Liz was the sole IRI and marketing analyst for Northland Juices, a national CPG juice company that sold multiple brands throughout 70% of retail establishments across the United States. She updated monthly reports and provided in depth analysis. She partnered with the sales brokage firm, and provided data and insights to arm the team and help the company improve placement within stores.